Lorenzo
Bizzi

Lorenzo Bizzi, Ph.D., is an author, researcher, professor, speaker, and consultant. He is a full professor of Business Strategy at California State University, Fullerton. He won the award as best instructor of the university (2,000+ faculty) and was a finalist nominee twice for best instructor of the California State University system (30,000+ instructors). For 20 years, he has trained thousands of people, has advised one hundred businesses, and has taught in programs in the USA, Canada, England, France, Italy, Spain, Greece, Costa Rica, China, Hong Kong, Thailand, Singapore, Malaysia, Vietnam, South Korea, Indonesia, Brazil, and Argentina.

About Dr. Bizzi
Dr. Bizzi Speaking
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02
Services
20+
Years of experience
100+
Consulting Projects
100+
Courses Taught
1000+
Citations

Training

Dr. Bizzi is an award-winning professor who has trained thousands of students, managers, executives, and CEOs for about twenty years. He was awarded as best instructor of the university and was a finalist nominee for best instructor of the California State University system.

Training

Speaking

Dr. Bizzi has been a distinguished and keynote speaker at meetings, conferences, and large-scale events all over the world. He is a Vistage speaker, and has spoken to groups of CEOs and boards of directors.

Speaking

Consulting

Dr. Bizzi has helped about one hundred businesses, ranging in size from a few million to several billion dollars. He has worked on sales strategy optimization, strategic planning, organizational restructuring, and many other organizational problems.

Consulting
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03
Book

Myths vs. Science of Selling

What if many of the popular recommendations you heard on selling were not true? In this book, Lorenzo Bizzi reviews the most popular recommendations in sales and compares them with the evidence from scientific studies. He finds that, surprisingly, several times, what popular recommendations claim is different from what research shows.

The book has hit the Top 10 every week for seven consecutive months on the Amazon bestselling list in the Sales and Selling Techniques category, where it reached #1 rank. The category is one of the most popular among business books with several thousand manuscripts.

Learn MoreBuy it on Amazon
Book Photo
04
Blog

Myths vs. Science

Email or cold call? Rise of permission marketing

Email or cold call? Rise of permission marketing

Understanding which is the best first contact point with your prospects

New Sales Trends
Jul 25, 2024
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Testimonials

“Your enthusiasm is contagious”

Adam Grant, #1 New York Times Bestselling Author
#2 World Most Influential Business Thinker

“It was awesome! A huge thank you! Great learning. Of the 18 presentations we had this was the most fun. You demonstrated the value of critical thinking. I mean every word.”

Hank Levine, President and CEO, iPlaceUSA

“The entire group was talking about you as one of the best speakers that we have experienced.  And remember, some of my members have been with Vistage for over 25 years.  Your information, perspective, and delivery were all extraordinary and full of immediately useful value.”

Duncan Moffat, Vistage Chair